movie
Miss Springmaid
☆ Add to favoritesFeb 29, 2016 – Feb 29, 2016
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Overview
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
Genres: Documentary, History
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