Behind The Label

Overview

Our morning ritual speaks of our love affair with cotton: we throw off crisp cotton sheets, shower and dry ourselves with thick cotton towels, sweep fluffy cotton balls over our face, then slip on cotton panties, socks, t-shirts, jeans and jackets. With cotton so much in demand, we ask growers and seed developer Monsanto if the trade is fair, in a film that beats to the ancient rhythms of cotton production.

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